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"I would like to extend my warm regards and thanks to the Indian Investment for bridging the gap between my funding needs and an able investor. I have has a positive response from some of the investors through Indian Investment Network."
Saurav Bhardwaj - Orgreenic


Business Plan Tips

What Investors Are Looking For In A Plan

Investors - whether angels or VCs - are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if you explain in your plan that of your team members knows has expertise in this area. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors read a lot of business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100-page plan. Today, some entrepreneurs use a 15 slide Power Point presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's worded differently, can get really tiring. If you try and be as precise and to the point as possible, people are more likely to want to read it.

Write In Plain English

If you can't explain your idea in clear and simple English, either you don't understand what you're talking about (”What is a transaction enabled atomic journaling database server, anyway?”) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the “premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months.” Your product will reach “new heights in customer experience through the use of personalization and one-to-one profiling and customization.” It will be “user friendly” because you will be creating a truly “ecstatic customer experience.” It is a “quantum leap forward” in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase “quantum leap” really doesn't mean anything). Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, try and back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Don't give more away than you want to

Be aware of who is reading your information, and never give away more information than you feel comfortable with. Do due diligence on anyone who you are dealing with. If you do need to reveal sensitive information, ask for a Non Disclosure Agreement (NDA) to be signed.


Latest Investors

United States > New York

$10,000,000 to $900,000,000

September 7, 2010

We are seeking projects in all stages of funding. Would prefer to have a resume that is indictive of experience in their field. Private network of 500+ investors.

United States > Rhode Island

$5,000 to $50,000

August 24, 2010

Sr. level experience in BIotechnology and Pharmaceutical industry; Board and CEO level experience. Business development involvement; due diligence team member in order to acquire companies. Consultant for VCs in due diligence. Multiple contacts in industry. Current consultant. Married, RI resident. Would entertain advisory board role or consulting role. Individual investor. Prior private investment experience.

United States > New Hampshire

$10,000 to $100,000

August 20, 2010

Private equity CFO, CPA, Board member, NH resident, married, 60 years old.

United States > New York

$50,000 to $500,000

August 16, 2010

I run an investment bank. I have created, invested, provided strategic direction and sold companies in many industries. Have over 30 years in the industry. Can provide strategic direction as well as capital. Am a professor of Venture Financing at Baruch. Also have a large network of investors, both financial and strategic. My involvement will not be on a day to day level, and if all goes well will be passive. However if more hands on assistance is needed, I can provide that.

United States > Georgia

$10,000 to $500,000

August 12, 2010

I am an accredited investor, and interested in any products which could make people's life easier and better..

United States > Massachusetts

$25,000 to $100,000

August 10, 2010

I am a 53 year old who is married with two children not yet in college. My present work is investment banking. I was in the commercial real estate business for decades. I own a couple of investment properties and continue to pursue opportunities in that industry. I am interested in a pure investment play and/or participating in a business venture.

United States > New York

$5,000 to $50,000

August 2, 2010

-Professional Experience: Financial background, current professional working with an Infrastructure and Project Finance group in a top 20 global investment bank. -Education: B.S in Economic and Finance, Minor in International Studies. -Investment Experience: Equities, mutual funds, bonds -Other value-adds: Experience rasing debt, funding documents (ie: term sheets) and contract negotiations; financial modelling -Anticipated Involvement: Generally silent, however willing to provide advisory assistance -Status: Individual Investor -Other: Fluent in Spanish and Portuguese

United States > New York

$1,000 to $10,000

July 31, 2010

I am a married conservative individual investor looking for sports related business ventures. I am experienced in franchising and with retail and sporting facilities.

United States > Connecticut

$250,000 to $2,000,000

July 27, 2010

We are a Capital consulting firm located in Ct looking to Invest/Advise start-up/small companies located in the U.S. We are currently closing 1st round funding for a medical device company in the amount of 1,000,000. We also have Institutional capital partners for syndicating Investments that are larger then our reach.

United States > Connecticut

$5,000 to $30,000

July 23, 2010

Currently I am a certified public accountant in Connecticut at a mid sized firm consulting a wide range of businesses from start up through exit. Previously I was employed at Ernst & Young LLP in Stamford working in the audit department on global corporations. I have an undergraduate degree from the University of Connecticut in business with a major in accounting and a masters in taxation from the University of New Haven. I am an individual investor and I can have a hands on involvement especially in financial and compliance matters as well as required filings.

United States > Massachusetts

$5,000 to $50,000

July 19, 2010

I am a current investment & wealth management professional with wide range of business experience including founder & ceo of technology company

United States > Massachusetts

$0 to $1,000,000

July 1, 2010

I am serial entrepreneur interested in investing money in new ventures. I have 20 years of business experience in diversified industries.

United States > Vermont

$25,000 to $150,000

June 29, 2010

A CPA and CFO with experience working in diverse industries in global settings. Individual investor seeking advisory role in startup companies.

United States > Connecticut

$10,000 to $50,000

June 23, 2010

I am an active angel investor and consultant to early stage companies with 30 experience in the software and technology industry and over 20 years in key senior-level management positions in both public and private companies. My background includes roles in sales, service, product management and development. I have led software businesses in both growth and turnaround scenarios using a collaborative style aimed at coaching and mentoring teams to deliver high quality results to stakeholders. Speciality is growth-oriented organizations with fast-paced, entrepreneurial cultures.

United States > Massachusetts

$10,000 to $100,000

June 19, 2010

I am a 33 year old female who is looking to be an angel investor. I manage a sales team for a healthcare company, I and want to also be connected to interesting startups. I have been in sales for my whole career and want to use my sales and marketing experience to assist others in growing companies. I have an undergraduate degree from Georgetown University, and was on the crew team their so I see myself as a good team player. I would like to be hands-on in regards to sales and marketing strategies to companies that are brand new.

United States > New Hampshire

$5,000 to $100,000

June 1, 2010

72, Married, lives in southern NH. 10 years legal practice, 30 years in radio broadcasting management; Industry boards - NAB and CBS Radio. New England college and law school. Clerked for Federal judge. 4 term state legislator - Committee Chair during 3 terms. Military service in US Marine Corps. Would prefer advisory involvement. Individual investor.

United States > New York

$0 to $1,000,000

May 31, 2010

Private Investor with interest in Agricultural, Biotech & Greentech opportunities.

United States > New Hampshire

$1,000,000 to $5,000,000

May 8, 2010

Currently associated with a Boston based VC firm.

United States > California

$10,000 to $9,000,000

April 9, 2010

51 year old entrepreneur and investor. Bachelor’s degree. Hands on or advisory role anticipated. I am an individual investor & represent some investor groups.

United States > Connecticut

$1 to $5,000

April 1, 2010

19 year old college student looking for good investments on which to start building my portfolio. I look forward to looking at the proposals that come my way.



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